One in two camels in the UAE die from eating plastic waste, says BEEAH Tandeef campaign
According to the campaign, one in two camels die from eating plastic waste left by campers and tourists.
To raise awareness of the devastating impact of plastic pollution on desert ecosystems, BEEAH Tandeef has partnered with the Dubai Camel Racing Club to launch the “Race for Life” campaign.
Conceptualized by Leo Burnett Middle East, BEEAH Tandeef entered a camel named OKLAH in the world’s largest camel race, televised across the Middle East. But when the race started, OKLAH stood still, drawing attention to the message on his body, “My race is against what’s inside of me”, referring to the plastic objects that the often found inside the body of camels.
“Camels made life in the desert possible in the past, they are an important part of Emirati culture. But these days, 50% of camels in the UAE die due to eating plastic waste. So on World Camel Day, we revealed the story of a camel named OKLAH who lost a race so other camels wouldn’t have to lose their lives.
Standing still at the start line, OKLAH became a walking billboard in the desert, drawing everyone’s attention to a critical message using the traditional technique of camel body art. This decorative headdress dates back several hundred years and is still used as a channel of cultural communication between people who raise and care for camels.
Speaking on the ‘Race for Life’ campaign, Mr. Rafael Sanjurjo Lopez, CEO of BEEAH Tandeef, said: “As a local organization, we consider it a priority to preserve the rich heritage of the United Arab Emirates. , including our deserts and native wildlife. Waste in desert areas is a growing problem and the consumption of plastic waste harms the health of camels. We believe this awareness initiative will help people understand and act responsibly to keep our wildlife and environment safe and clean.
‘Race for Life’ was launched on World Camel Day (June 22), a day that celebrates the endurance and resilience of camels, but this year highlighted the plight of camels in line with BEEAH’s mission Tandeef to build a cleaner and more sustainable world for all. .
Over the coming year, BEEAH Tandeef will install waste bins across a wide area of the UAE deserts in conjunction with Desert Safari organizers, encouraging tourists and campers to dispose of their waste safely.
OKLAH’s image will be featured on sustainable product packaging to raise awareness of the damage caused by plastic pollution, while “Race for Life” will be part of the school curriculum, with children learning about plastic pollution from an early age to understand why dead camels are often found with kilograms of plastic in their stomachs.
A member of the sustainability leader BEEAH Group, BEEAH Tandeef provides state-of-the-art waste management and recycling services.